Consumer Reports

2022 Serious Golfer Shopping & Purchasing Habits ***NOW AVAILABLE***

The Shifting Retail Markets for Equipment
This study is the most in depth and comprehensive analysis of serious golfers shopping and buying habits in ten retail channels. This 9th installment expands and builds upon prior Channel Segmentation Studies.Learn More or Purchase

2022 Gambling & Golf – The State of Wagering on the Game ***NOW AVAILABLE***

This study provides insights into the Serious Golfers’ Gambling on Golf
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2021 Purchasing Power of Women in Golf

A comprehensive study of the playing and purchasing habits of serious women golfers
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2021 Custom Fitting of Golf Equipment

This report will help you to further understand the custom fitting market place for irons, drivers, putters, wedges and golf balls among serious golfers.
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A Consumer Study of the golf apparel shopping and purchasing habits of Serious Golfers.
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The fifth wave of the series and the most comprehensive independent study ever conducted on the topic of Golf Distance Measuring Devices.
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Assessing the Pyramid 2019

This report is a study of serious golfers investigating how they evaluate new technology, how they gather information on new products and technology, and what influences them to purchase.
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The Development of the Ultra-Premium Golf Club Category 2018  ***NEW LOWER PRICE***

….seeks to understand the attitudes and motivations of Serious Golfers regarding their purchasing and usage of Ultra-Premium Golf Club products.
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 The Amazon Impact 2018  ***NEW LOWER PRICE***

How America’s Largest Online Retailer is Impacting the Golf Industry.  This new study will investigate golfers’ attitudes and preferences about the Amazon experience.
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The business of game improvement 2017

This 2017 study is a follow-up to the previous Teaching, Training & Instruction Aid Studies completed in 2004, 2007 & 2010 and attempts to quantify and understand what drives the business of teaching and game improvement tools.
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2016 BIIG® Brand Study

The Brand Identity in Golf (BIIG®) Study, is the first comprehensive report ever conducted on the top Brands in today’s marketplace covering 19 major brands in golf, across all equipment and apparel product categories.
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Trading In Old Clubs & Purchasing Pre-Owned/Used Clubs 2016

A study to understand the Serious Golfers’ awareness, opinions and experiences with trading-in golf equipment and also examine the pre-owned/used golf club purchase habits and experiences.
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Social Media Study 2016

A follow-up to the Multi-Media Study, this new research project takes a deeper look into how serious golfers utilize social media to engage with their peers and interact with the leading golf brands. Learn More or Purchase

Multi-Media Study 2015

This Study explores the impact of emerging, new digital devices & properties, and how they are changing golf media consumption.
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Golf Bag Attitudes & Usage Study 2015

This 58 page study conducted in the Summer 2015, utilizes Golf Datatech’s Serious Golfer Database with over 1,000 respondents sharing their opinions and usage of golf bags.
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